Just like butter paper layered over a sketchbook, we take what already makes a brand special and build on it with strategy, storytelling, design, and a slightly obsessive attention to detail.

Butter Paper is a creative marketing agency working with hospitality, luxury, lifestyle, beauty, wellness, and culture-led brands that want to stand out without sounding like everyone else online. Since launching in 2020, we’ve worked with over 100 brands across India and beyond, creating campaigns, identities, content, and digital experiences that feel human first, algorithm second.

Over the years, our work has ranged from boutique hotels tucked away in the Himalayas to large-scale campaigns for brands like Amazon India, Unilever, Fearless Foundation, IMBesharam, The Q Experiences, SKINQ, Neighbors Goa, and many more.

At the heart of Butter Paper is a love for brands with personality. The kind people remember because they made them feel something. Led by Laksh Arora, the agency blends years of experience across hospitality, social media, branding, and digital marketing to help businesses look sharper, sound better, and stay culturally relevant in a very noisy internet.