BRANDING
Building a brand has to have focus - Can our customer spot us in the crowd without even seeing our name? This is where we help you create, rebrand your current identity, or completely start a fresh brand.
The Process
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1
RESEARCH
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IDENTITY
Branding is time consuming process - so we start with getting to know exactly what you have in mind, references, competition, and what's on offer. This is where we assess the kind of direction you would be comfortable with and get to research and work.
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2
NAME
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LOGO
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TAGLINE
We finalise the name, present options and ideas for logos and tagline.
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3
COLOR PALETTE
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FONT
We start defining the unique colors and fonts that will represent your brand EVERYWHERE
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4
PATTERN
A unique photography style that meets actual pictures with graphic design. Impressive enough to the naked eye, but easy enough to sustain as a brand style.
In this mockup we recolour the image in shades of Sunset Sky or Tropical Sand with a pop or black and white element. The orange sun is the focus and can easily be spotted in a sea or creatives online.
PHOTOGRAPHY
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STYLE
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5
COMPLETE
Putting all the elements together and setting guidelines for everyone's use